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start-ups

a bucket of rawness

We have had a couple of weeks of re-finding ourselves and our processes through explaining them to others – with full NDAs of course.

Images from the process are interesting, if a bit mystifying.. but then all good things combine a pinch of alchemy with a bucket of rawness.

But it’s good to revisit and look with some clarity at the processes that got us to this point.. whatever this point is…

We have been assured that a typical start-up (not those high-tech / social media/ apps guys but the old fashioned start-ups that make ‘real’ things) takes 6-8 YEARS to turn a corner …. no one tells you this at the start of course. Like having a child – passion may bring it into being but it’s the late nights and early mornings that take it along the journey. And at some point the child simply takes over whatever remnants of personal and social life you ever had… does that sound negative?

We were interviewed recently as part of a research project looking at start-ups – one question took me aback. ‘From where do you receive emotional support?’ ‘Emotional?’ I asked – ‘Are you really sure that’s the word written on the page? Yes,  I was assured, ‘we now understand that as being a key area of support’. I think the interviewer might have regretted opening those flood gates.. there are just some question’s better not asked…

But in the end whether it’s a child or a start-up, it’s what we are here to do- isn’t it? YEAHHH

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